Privacy Policy

This policy covers pregnancy tools and prenatal visits, family-shared development and play plans, activity feedback, meal planning, calendars, registries, thank-yous, and help lists, as well as Plus purchases and account deletion. Features described here depend on your App version, platform, and plan.

1. Who we are

Raising Intentionally is operated by Cedarkeep LLC ("we," "us," "our"). Raising Intentionally includes the public website and blog at raisingintentionally.com (the "Website") and our mobile applications for iPhone and Android (the "Apps," and together with the Website, the "Services"). There is no web-based member portal. The Apps let parents, expectant parents, and caregivers create an account and, depending on their plan and the features available on their platform, track a pregnancy, follow a Montessori prep plan and preparation checklists, plan prenatal visits, follow Montessori-inspired development guidance through age six, browse and save age-matched activities, track milestones, plan meals and browse recipes, organize family events and reminders, browse and share registries and lists, keep track of thank-yous, share a help list for the weeks after a baby arrives, and keep a private daily care log for feedings, diaper changes, and sleep. Optional Raising Intentionally Plus purchases unlock additional content and features. The Website provides public information about the Apps, the blog, contact and newsletter forms, and public pages for registries and help lists shared from an App.

2. Scope

This policy explains what personal information we collect from visitors and registered account holders, how we use it, and the choices you have. By using the Services or creating an account in an App, you acknowledge this policy.

3. Information we collect

Information you give us:

• Your email address (required to create an account or subscribe to the newsletter).
• Your password, stored only as a salted scrypt hash. We never see or store your plain password.
• A display name. You can change this at any time; the default is derived from the local part of your email.
• Family and household details. The name you give your family or household, and the email addresses of any co-parents or caregivers you invite to share access. Anyone you invite receives an email from us with your invitation.
• Child and family member profiles. For each child or other family member you add: a name or nickname, whether they are a child, toddler, adult, or elder, and either a date of birth or, for an expected baby, a due date.
• Pregnancy details. For an expected baby, the due date you enter, which the app uses to show your progress through the pregnancy and a countdown. You can edit or remove this at any time. Due dates are estimates you provide, not medical records. We do not connect to your healthcare providers or request medical records, test results, or clinical pregnancy data; anything health-related you choose to type, such as a prenatal visit question, is described below.
• Prenatal visits. Prenatal visits you add, including the date and time, any details or location you enter, and the questions you choose to bring, whether you type them or pick from suggested questions for each trimester. Visits are saved as calendar entries for the expected baby, so authorized family members can see them across devices.
• Pregnancy checklists and the Montessori prep plan. The Montessori prep steps and the preparation-timeline, hospital-bag, and birth-plan checklist items you check off. These check-offs are saved only on the device where you tick them, so the app can show your progress there; they are not uploaded to our servers or shared with other family members' devices. This is information you provide to help you organize for birth; it is not a medical record.
• Daily care log. The care events you choose to record for a child, including feedings (such as nursing or pumping sessions and amounts), diaper changes, and sleep, along with the date and time each event started and, for timed events, ended, plus any notes or details you add. You organize these under calendars you name for each child.
• Reminders. Any reminder schedules you set for a child, so the app can prompt you for the next feeding, diaper change, or other event.
• Development, Activities, and milestones. Milestones you mark as reached, their dates, custom milestones, and development-plan activities you mark complete. When you save or unsave an item in the Activities library, or mark one as tried, we store the activity identifier, saved and tried state, and last-updated time with the relevant child and family identifiers. We also store each child's weekly play selections, any play preferences you choose (such as interests, time, setting, preparation, and available materials), activity swaps, and feedback such as "Loved it," "Try later," or "Too tricky." The Apps use a child's date of birth or due date to select age-matched activity, development, pregnancy, milestone, and feeding content.
• Meal planning and calendars. Recipe favorites, selected meal-plan recipes, grocery items you check off, and Calendar Plus appointments, activities, meals, and routines. Calendar information can include titles, times, details, locations you enter, notes, repeat settings, reminder choices, the account that created an entry, and a link to an activity you schedule. These records are stored with the relevant child and family so authorized family members can access them across devices. A location you type into an entry is not continuous device-location tracking.
• Registry and lists. The catalog items you mark as owned, purchased, or hidden; any items you add yourself, including a name, note, price, quantity, and product link; and the lists you create, name, and choose to share. When you browse catalog products, we also use their product identifiers to keep recently requested images and product details current; this refresh record is for the product, not an individual browsing-history list for your account.
• Thank-yous. A list of people to thank, grouped by occasion. Guests who mark a gift on one of your shared lists and leave a name or note appear there automatically. You can also add people yourself, with their name, the gift, and an occasion label, and mark when you have thanked them. Because these entries describe other people, add only what you need to keep track of your thank-yous.
• Help lists. If you set up a help list for the weeks after a baby arrives, we store the child it is for, the kinds of help you ask for (such as dinners, grocery runs, laundry, or dog walks), the days and times of each spot, any notes you write for helpers, and whether you have shared the list. When a helper takes a spot, we store the name they give, any short note they leave, and when they took it, along with whether you have thanked them.
• Amazon product searches. Search terms you enter in the App and product identifiers needed to retrieve Amazon product results, images, prices, and availability. Queries and results may be cached to reduce repeated requests. Do not include private information in product searches.
• Subscription and entitlement information. If you start a Plus trial, purchase, or restore Raising Intentionally Plus, we receive and store information needed to verify and provide access, such as the product and entitlement identifiers, store, purchase environment, ownership type, subscription or access status, expiration or grace-period dates, and the account and family to which access is assigned. We use RevenueCat and store-provided purchase information to check eligibility for an introductory offer such as a seven-day free trial, and to verify trial conversion, renewal, cancellation, and expiry. We do not receive your full payment-card or bank-account information. Trial, billing, and cancellation terms are explained in our Terms & Conditions and at store checkout.
• Communications preferences. Your preferences for product updates, milestone emails, marketing messages, and other non-essential email, including subscription and unsubscribe records.
• Feedback and support. Your name, email address, and messages you send through the contact form or to support, and feedback you submit in the Apps. Contact-form messages are stored in our database and forwarded to our support inbox through our email provider. If you complete an optional account-deletion survey, we may also collect the reason, note, platform, and App version you provide.

Information collected automatically:

• Device and App information. After you sign in, an App reports a randomly generated installation identifier stored on your device, its platform, device model and brand, operating-system name and version, and App version. We associate each installation's latest report and first- and last-seen times with your account to understand compatibility, measure adoption, support users, and plan improvements. The installation identifier is not an advertising identifier.
• First-party usage events. When you use the Apps, we may record account-linked events such as the screens and in-App sections you open; opening, saving, rating, or scheduling an activity or recipe; swapping a meal or a plan idea; marking or unmarking a development-plan item; recording a calendar event; marking a registry item purchased; using Amazon product search; tapping a link to an Amazon product; opening a Plus offer; or completing, restoring, or renewing a verified Plus purchase. Events can include account and family identifiers, the screen or a feature or event category, an identifier for the catalog item involved (such as an activity, recipe, development-plan idea, registry item, or Amazon product number), whether your family had Plus at the time, platform, App version, time, and, for purchase events, product and billing-period information, but not your notes, search text, or a child's name. We also record which days your account used the Apps. We use them to understand feature use and engagement and to improve the Apps.
• Country. When an authenticated App reports device information, our infrastructure derives a country code from the request at the network edge and stores that country with the device report. The raw IP address is not stored in that device record.
• Purchase information. Apple, Google where available, and RevenueCat provide purchase, renewal, cancellation, expiration, refund, transfer, and entitlement updates needed to operate Plus and provide purchase analytics.
• Account security and contact metadata. IP addresses and browser or device user-agent information associated with account sessions and contact-form submissions, for security, spam prevention, and support. Newsletter subscription records may also include the time, source form, IP address, and browser user agent associated with signup or confirmation. App accounts are enrolled in non-essential email at signup as described in Section 6.
• Email activity. Our email providers process delivery, bounce, complaint, and unsubscribe records. When campaign tracking is enabled, Sender may also report email opens and link clicks associated with a recipient and campaign, including event times, as explained in Section 6.
• Basic request logs from our hosting provider (Cloudflare).
• Local browser storage used by the Website to remember limited preferences, such as whether you dismissed an announcement. If you reserve an item on a shared registry or take a spot on a shared help list, the Website also stores a token locally so you can undo that reservation or give the spot back.

We use limited first-party device and usage analytics and RevenueCat purchase analytics as described above. We do not use third-party advertising trackers, analytics pixels for cross-site advertising, or browser fingerprinting tools, and we do not track you across apps or websites owned by other companies.

Health-related information. Some of what you enter, such as your child's feeding, sleep, and diapering log, your due date, prenatal visits and the questions you plan to ask at them, and any birth plan preferences you note during pregnancy, is health-related and sensitive. We treat it as private. We use it only to provide the app's features to you and the caregivers you invite. We do not sell it, use it for advertising, or share it for any purpose unrelated to running the service. We are not a healthcare provider, and this information is not a medical record.

4. AI-assisted editorial content

We may use generative artificial intelligence tools to help draft, edit, summarize, organize, or illustrate public editorial content for the Website or Apps. AI-assisted material is reviewed and edited by a person before publication, but it may still contain errors or omissions. It is provided under the same educational-only limitations described in our Terms and is never a substitute for medical or other professional advice.

We do not use the private account, pregnancy, child-profile, care-log, reminder, milestone, saved-activity, meal-plan, calendar, or registry information you enter in the Apps to generate public content, train generative AI models, or provide individualized medical advice. The Apps use a child's age, your play preferences, and activity feedback to select educational suggestions; these are not diagnoses or decisions about your child's abilities. If we introduce an App feature that sends personal information to an AI provider, we will update this policy and provide any notice or consent required before doing so.

The in-App feature called Ask the Montessori Guide is a library of prepared, stage-aware educational questions and answers. It does not send your selections, your child's information, or other personal information to a generative AI provider.

5. How we use your information

• To deliver the resources and communications you ask for, including the newsletter, password reset emails, email verification, family invitations, and enabled product, milestone, or marketing updates.
• To manage email audiences using account verification status, whether an account has joined a family, and device platform, and to manage delivery and opt-outs. We may use campaign engagement reports, when enabled, to assess and improve our emails.
• To let you sign in to and use the Apps on iPhone and Android.
• To provide and personalize pregnancy tracking, the Montessori prep plan, checklists, and prenatal visit planning, development guidance and progress, age-matched Activities and weekly play selections, milestone tracking and recaps, feeding guidance and meal planning, calendars, the registry and lists, family organization features, and the daily care log. Play preferences and activity feedback help select future suggestions; saving feedback does not change the current week's plan by itself.
• To let you build a registry and lists, and, when you choose to share a list, to generate a private shareable link and a public view of that list, and to record when a guest marks an item as purchased.
• To show your thank-you list, and to let you set up and share a help list, record the spots helpers take, and tell your family when a spot is taken or given back.
• To calculate and send the reminders and notifications you set up. On mobile, these are scheduled as local notifications on your own device, using the notification permission you grant. We do not operate a remote push service and do not collect a device push token; if you decline or turn off notification permission, the app simply does not schedule them.
• To let the caregivers you invite to your family share access to the same child profiles, logs, saved activities, weekly play plans and feedback, development progress, meal-planning records, calendar entries (including prenatal visits), registries, thank-yous, and help lists.
• To check trial eligibility; process, verify, restore, and administer Plus access; handle trial conversion and expiry; prevent purchase fraud; provide purchase support; and make eligible Plus features available to the family to which a purchase is assigned.
• To understand App-version and device compatibility, measure feature use and adoption, troubleshoot support issues, and plan product improvements using the limited account-linked device, country, usage-event, first-seen, and last-seen information described above.
• To review feedback and optional account-deletion responses, respond when appropriate, and identify trends that may improve the Services.
• To protect the Services from spam and abuse, using Cloudflare Turnstile and rate limiting.
• To respond to inquiries you send us.
• To comply with applicable legal obligations.

6. Email

We send service messages needed to operate your account, such as verification and password-reset codes, family invitations, purchase or access notices when applicable, and account-deletion confirmations. They also include notices about your shared lists: when a guest marks a gift on your registry, and, for help lists, an email to each adult in your family when a helper takes or gives back a spot. These notices can include the guest's or helper's name and any note they left. These messages are not controlled by marketing preferences while you maintain an account.

Website visitors receive the newsletter only after subscribing. When you create an App account, you are automatically enrolled to receive app updates and/or marketing emails, including product news, new-feature announcements, and promotions. You can unsubscribe at any time using the link in an applicable email or ask us to change your email preferences through our contact form. Unsubscribing does not close your account or stop essential account and security messages. Where applicable law requires separate consent for marketing emails, that consent is required before we send those emails.

We use Sender (sender.net) to manage and send app updates and/or marketing emails, including news about new features, product announcements, and promotions. We share your name and email address with Sender to maintain our mailing list, personalize and deliver these messages, and manage unsubscribe requests, bounces, and complaints. Sender processes this information on our behalf as an email service provider. We do not send your password, child profiles, pregnancy details, care logs, or other private family content to Sender for these campaigns. Each of these emails includes an unsubscribe link. Unsubscribing through Sender stops future campaigns sent through Sender. You can also contact us to request an opt-out from all non-essential emails. Essential account messages remain separate.

We also use Resend for transactional and newsletter email delivery, including contact-form forwarding and account-deletion confirmations and support notices. Resend processes recipient details and message content as needed to deliver these emails, along with delivery events such as bounces or complaints. We do not sell or rent our email lists.

When enabled, Sender's campaign reporting uses small embedded images (tracking pixels) to record email opens and tracked links to record clicks. These events can be associated with your email address, a campaign, and the time of the interaction. Email software may block or automatically load images and links, so these reports do not always reflect an action you took. You can stop future non-essential emails using their unsubscribe links. Blocking remote images in your email software may limit open tracking but does not prevent tracked links from recording clicks.

7. Cookies, device storage, and similar technologies

The Website does not use cookies for cross-site tracking or advertising. It uses limited local browser storage for preferences and shared registry and help-list functionality, as described above. Cloudflare may set strictly necessary cookies when it presents a security or anti-bot challenge.

The Apps do not use browser cookies for advertising or cross-site tracking. They keep you signed in by storing an authentication token in secure storage on your device and store certain settings and feature data locally on the device. Depending on the features you use, local data can include theme and navigation preferences, quick-log customization, Montessori Guide selections, pregnancy checklist and Montessori prep check-offs, which Montessori prep week is your free week, counts used to decide when to ask for an app-store rating, cached membership status, and device-specific notification preferences. This device-only data is not uploaded to our servers. Weekly play preferences are different: they are saved with your family's account. Other feature data, including development-plan progress, weekly play selections and feedback, saved Activities, recipe favorites, meal plans, grocery-list checks, Calendar Plus entries and activity links, prenatal visits, and their reminder choices, is sent to our servers and stored under your family's account as described in Section 3. Cached information on a device does not by itself grant Plus access.

Milestone baby-book PDFs are created temporarily on your device. If you choose to share or print one, the destination you select through your device's share or print interface receives the PDF under that destination's own privacy practices.

8. Service providers

We share limited information with vendors who help us run the Services:

• Cloudflare, for Website hosting, API and service infrastructure, content delivery, and anti-bot challenges.
• Neon, for our managed PostgreSQL database, where account, family, child-profile, care-log, saved-activity, weekly-plan and feedback, development-progress, meal-planning, calendar, registry, thank-you, help-list, usage-event, and related feature data are stored.
• Our support-inbox provider, for receiving and storing support correspondence and account-deletion notices containing contact details and message content.
• Resend, for transactional and newsletter email delivery and support-message forwarding, including recipient details and message content as described in Section 6.
• Sender, for mailing lists and campaigns for app updates and/or marketing emails. We share your name and email address as described in Section 6, and Sender processes subscription status, delivery events, and, when enabled, open and click activity to send these messages, honor opt-outs, and provide campaign reports.
• RevenueCat, for displaying purchase options, checking introductory-offer eligibility, validating and restoring purchases, maintaining trial, subscription, and entitlement status, preventing purchase fraud, providing purchase support, and purchase analytics. We provide RevenueCat with an account identifier rather than your name or email address. We do not send child profiles, care logs, saved Activities, meal plans, or calendar entries to RevenueCat.
• Apple and Google, for distributing the Apps through the App Store and Google Play. They process store-account, download, purchase, device, and diagnostic information under their own privacy policies.
• Amazon, for product search and catalog details when you use those features. We send the search terms and product identifiers needed for the request, rather than your account identifier, family or child profiles, care logs, saved Activities, meal plans, or calendar entries.

Cloudflare, Neon, Resend, Sender, and RevenueCat handle information under their agreements with us and their applicable privacy terms. Apple and Google also process information under their own agreements and privacy policies and may act as independent providers when they operate their stores and payment systems.

9. Affiliate links (Amazon Associates)

The registry catalog and lists, and some other pages, contain affiliate links, including links to Amazon. We participate in the Amazon Associates Program and may earn a commission when you buy something through one of these links, at no additional cost to you. Our recommendations are chosen on their merits and are not influenced by these commissions.

When you tap an affiliate link, you leave an App or the Website and go to Amazon (or the relevant retailer). The link carries only an affiliate tag that identifies us, not you, and we do not share your account, family, child, or log data with Amazon. In the Apps, we record the tap itself as a first-party usage event (described in Section 3) before the link opens, without changing the link. Amazon gives us reports of the items ordered through our links, such as the product, quantity, price, and date; those reports do not identify who bought them. Once you are on Amazon, that retailer collects and uses information about you under its own privacy policy and cookie practices, which we do not control. We encourage you to review Amazon's privacy notice before shopping.

10. Sharing a registry or help list, and guest information

The app lets you share a registry or list through a private link. When you turn on sharing, we create a page at a hard-to-guess web address that shows the list's title, description, and items, including each item's name, note, price, quantity needed, and product links, so friends and family can view it and buy from it. This shared view does not include your name, email address, child profiles, or daily log; it shows only what you put in the list, so share only what you are comfortable with others seeing, including anything you write in a list's title or notes. Shared registry pages are not indexed by search engines. Anyone who has the link can open it, so share it only with people you trust. You choose whether to share, you decide who receives the link, and you can stop sharing at any time in the app, which disables the link.

When you use the device share sheet, the Apps may provide the receiving service with the shared-list URL, list name, and a generic registry preview image so it can display a link preview. This happens only when you choose to share. The receiving app or service handles that information under its own privacy practices. We record that a share was completed and which kind of app it was sent with (for example, Messages or Mail), but the device never tells us who received the link.

When someone opens a shared registry, the page counts the visit using a random identifier stored in that person's browser or app, so we can measure how many people view shared registries and how often. The identifier is combined with the registry in a one-way code before it is stored, so it doesn't identify the visitor or link their visits to different registries, and we don't record a visitor's name, email address, or IP address with it. Visits by signed-in members of the family that owns the registry aren't counted.

If someone shares a registry with you and you mark an item as purchased, you may optionally add your name and a short note. We store this so the registry owner can see what has been reserved and thank you. You do not need an account to view a shared registry or mark an item, and providing a name or note is optional.

Help lists. A help list is shared the same way, through a private, hard-to-guess link that is not indexed by search engines, but it shows more about your family than a registry does. The shared help-list page shows your baby's first name, the date of each spot (worked out from your due date or your baby's birth date), the kinds of help and times you chose, any notes you write for helpers, and which spots are open. Anyone with the link can see this and take a spot without an account, so share it only with people you trust, and do not put your home address, door codes, or other details in the notes unless you are comfortable with everyone who has the link seeing them. You can stop sharing at any time in the app, which disables the link, or delete the list.

To take a spot, a helper gives their name and may add a short note. Other visitors to the page see only that a spot is taken, not who took it. Your family sees the helper's name and note in the app, and each adult in your family receives an email when a spot is taken or given back. The helper's browser keeps a token so they can give the spot back later. If you are a helper and want your name or note removed, ask the family or contact us.

11. Children's privacy

The Services are intended for parents, expectant parents, and caregivers who are at least 18 years old, and accounts may only be created by adults. We do not knowingly allow children to create accounts, and we do not knowingly collect personal information directly from children.

The child profiles, care logs, development progress, weekly play plans and feedback, and saved activities in the Apps describe your child, but you, the adult account holder, provide that information. It is stored under your family's account and is visible only to you and the caregivers you invite. We do not use it to build advertising profiles or identities for children. We do not sell it or share it for advertising. Access by invited caregivers and service providers is limited as described in this policy. You can edit or delete any child's profile and log entries, remove saved activities, and use other supported controls in an App. Account and shared-family deletion are explained below. If you believe a child has created an account or provided us personal information directly, please contact us so we can remove it.

12. Your choices and rights

• You can view and update your account details, family and child profiles, and supported care, milestone, saved-activity, weekly play preference and feedback, development-progress, meal-planning, calendar, prenatal-visit, registry, list, and thank-you information inside the Apps. Unsave an activity to remove it from the saved list; deleting a child profile removes its associated weekly-plan, feedback, saved-activity, and help-list records.
• You can turn a shared registry or help-list link on or off at any time in an App where that feature is available. Turning it off disables the link so it can no longer be opened. You can stop sharing or delete a help list even if your family no longer has Plus.
• You can unsubscribe from app updates, marketing emails, the newsletter, or other non-essential messages using the link in an applicable email. You can also use our contact form to request changes to email preferences or opt out of all non-essential email.
• To delete your entire account, use the account-deletion option in an App, if available, or contact us through an App or the contact form on the Website. We will remove your account data within 30 days, except where we are required to retain certain records. Deleting an account or App does not cancel an App Store or Google Play subscription; you must manage cancellation through the store account used to purchase it.

If you are a resident of California, the European Economic Area, the United Kingdom, or another jurisdiction with applicable privacy laws (such as the CCPA, GDPR, or UK GDPR), you may have additional rights, including the right to know what personal information we hold about you, the right to correct or delete it, and the right to opt out of "sales" of your information. We do not sell or share personal information for cross-context behavioral advertising. To exercise these rights, contact us through the contact form. We will not discriminate against you for exercising any privacy right.

13. Data retention

We keep account information for as long as you maintain an account. This includes your family, child profiles, milestones, saved-activity records, weekly play plans and feedback, development progress, meal-planning records, calendar entries and prenatal visits, registry and list information, thank-yous, help lists and the helper names and notes on them, usage events, reminders, and daily log entries. Canceling a trial, canceling a subscription, or reverting to Free does not by itself delete that information, although your plan may limit access to certain content and features. A help list that was already shared stays open to helpers until you stop sharing or delete it. Use the available editing and deletion controls or contact us to request removal.

Account-linked device telemetry is deleted with your account. When you close your account, we remove your account information within 30 days, except for limited records we are required to keep by law. If you are the family's only member, account deletion also deletes the family and its child profiles and associated records. If other members remain, shared family information stays available to them, your membership is removed, and ownership is transferred where needed. Closing one member's account does not delete the remaining members' shared family data. Contact us with a request concerning retained shared information.

An optional account-deletion reason or feedback message may be retained after the account is removed so we can understand product trends; its user and family identifiers are removed when those accounts are deleted. Do not include personal information in optional free-text feedback that you do not want retained for that purpose. Purchase and transaction records may also be retained by Apple, Google, RevenueCat, or us for security, accounting, tax, dispute-resolution, and legal compliance purposes. Deleting an account does not delete store records or cancel a subscription.

A deletion request may also require removal of mailing-list information held by our email providers and review of support correspondence or historical delivery records, subject to limited retention needed to honor opt-outs, meet legal obligations, or resolve disputes. Contact us to request removal of this information.

Newsletter, app-update, and marketing mailing-list records, including records held by our email providers, are kept while you are subscribed. After you unsubscribe, we and our email providers may retain limited records, such as your email address and unsubscribe status, as needed to honor your opt-out and prevent future unwanted emails. You can contact us to request deletion of mailing-list information. Anti-spam metadata such as IP addresses and user-agent information stored with account sessions, newsletter consent, and contact-form submissions may be retained for security and spam prevention while needed for those purposes, subject to applicable retention and deletion requirements. Data stored only on your device remains subject to your device and operating-system controls.

14. Security

We use industry-standard safeguards, including hashed passwords (scrypt), HTTPS encryption in transit, request-origin and CSRF checks, and rate limiting. No system is perfectly secure; please use a strong, unique password and contact us if you suspect unauthorized access to your account.

15. International users

We operate from the United States, and the Services use globally distributed infrastructure. If you access the Website or Apps from outside the United States, you understand that your information may be processed in the United States and other countries.

16. Changes to this policy

If we make material changes to this policy, we will update the "last updated" date above and, for account holders, notify you by email or an in-App notice. Your continued use of the Services after the effective date is subject to the updated policy.

17. Contact

Questions or requests about this policy can be sent through our contact form.